addicted to... shopping?

This video is kind of dumb, but it relates to the Edward Norton's (who by the way kick ass) early character in Fight Club. He was basically "addicted to shopping". The video talks about how people feel such a need to have the latest and greatest material items that they go on to spend all of their money and eventually rack up credit card debt and spend money they don't have. I can see how playing into the type of life style that the media feeds us, can eventually cause certain "addicts" to slip down this slope, and at times it may not even be about aquiring the goods, but merely making a purchase and succumbing to the addictive urges.

I believe this relates directly to the guy in the video that we watched about rap music and branding. He worked multiple jobs just do have a bunch of silly shoes.

I think this in a sense is tied t something much much bigger and can go on to partially explain our current pickle of our faltering economy and deteriorating housing markets.