Levi's Jeans

I found your progressive commercial very interesting. I liked it because it was subtle while this levi’s commercial is not. I found it on YouTube and I had never seen it before even though I had seen its strait version. . This is a commercial of “progressive”. The note on you tube said that levi made two endings. They made the commercial ending with two gentlemen because they wanted to try something out of the ordinary. They wanted to embrace a different community. The commercial that I actually saw on T.V. which I am assuming is the one that they untimely decided to go with was the exact same commercial but with a female. Here it is: . My question is “Why did they back out of their original idea? Is society still that naïve that a simple jean commercial can’t express an idea in a commercial. Then on the other hand why does a jean commercial feel the need to place that kind of message in their commercial. Are they trying to sell a life style, maybe that’s why they decided to change the commercial. Maybe they were afraid of what it would do to their sales, in which case just brings us back to the same old everything is money game. Maybe the commercial was just trying to be different in saying Levi’s jeans make you look sexy.

beauty & youth

The desire to be older but remain looking younger has become a huge moneymaking market. Yesterday, at a dermatologist appointment and while I was waiting for the doctor, I began to read the magazines they provided. But the only parts of the magazines that were in the office were the articles about cosmetic surgery. There was botox, of course, lip plumping, some treatment to make your eyelash’s growth increase and grow longer and darker, and there was even an article about taking fat from one area of your body, via liposuction, processing it, and then putting it back into your face to fill in wrinkles. To my knowledge, no other culture places as much emphasis on youth and beauty as the United States. In the US, beauty is achieved through looking young and youthful. But if aging is the natural course of life, why do we try so hard to fight it?

As I messed around on YouTube I found another Dove ad that was very interesting. Did you know that Dove and Axe are made by the same manufacture? Dove has been known to tell parents to “talk to their daughters about beauty before the beauty industry does” and at the same time they create very sexual ads for Axe. I found this very interesting since the barely dressed women in the Axe commercials were probably deferred from the beauty talk by their parents and encouraged from the beauty industry that is trying to fight for “true beauty”. I was going to upload that video… but it wouldn’t work. So I found this video about “true colors” in girls, but it reminded me of the documentary that we watched in class. Is Dove really appreciating these girls’ differences and the aspects that they see as flaws… or is Dove just helping point out their flaws?