Beauty this day and age is all about youth.  Older women are constantly trying to get rid of wrinkles, age spots and dark circles in order to achieve the flawless skin of the youthful models portrayed in media.  But like the dove commercial, it is hard to see who the average woman is.  That is why it has become more common to use an average woman in promoting a product.  I found the article http://beckysperfectskin.com/?t202id=42609&t202kw=
that talks about a 45 year-old woman with two children getting rid of her wrinkles.  This woman uses RezV anti aging and Dermapril as instructed by Dr. Oz.  This woman is made to seem like the average woman, as she has two children and from an everyday neighborhood in Saint Charles, Missouri.  People feel more comfortable about a product when an “average” woman uses a product and claims that it works.  It seems achievable to get that flawless skin.