As I messed around on YouTube I found another Dove ad that was very interesting. Did you know that Dove and Axe are made by the same manufacture? Dove has been known to tell parents to “talk to their daughters about beauty before the beauty industry does” and at the same time they create very sexual ads for Axe. I found this very interesting since the barely dressed women in the Axe commercials were probably deferred from the beauty talk by their parents and encouraged from the beauty industry that is trying to fight for “true beauty”. I was going to upload that video… but it wouldn’t work. So I found this video about “true colors” in girls, but it reminded me of the documentary that we watched in class. Is Dove really appreciating these girls’ differences and the aspects that they see as flaws… or is Dove just helping point out their flaws?
About Me
- Ted Gournelos
- I'm an Assistant Professor of Communication Studies at Rollins College. I teach a variety of courses, with topics from public relations to popular culture to digital media. My first book, Popular Culture and the Future of American Politics: Cultural Studies and the Tao of South Park, was published in 2009 from Lexington Books, and I published two edited volumes in 2011: one on humor and irony in post-9/11 politics, and one on transgression in the digital age. My Ph.D. and M.F.A. come from the University of Illinois, Urbana-Champaign. I also have an MFA in Sculpture from the University of Illinois, and two bachelor's degrees (Art and English) from the University of Maryland.
Wow, fascinating, that never occurred to me. Again, this is one of those examples how unless you connect the dots between a brand and its parent corporation, you miss their hypocrisy. Yikes!
ReplyDelete