beauty & youth

The desire to be older but remain looking younger has become a huge moneymaking market. Yesterday, at a dermatologist appointment and while I was waiting for the doctor, I began to read the magazines they provided. But the only parts of the magazines that were in the office were the articles about cosmetic surgery. There was botox, of course, lip plumping, some treatment to make your eyelash’s growth increase and grow longer and darker, and there was even an article about taking fat from one area of your body, via liposuction, processing it, and then putting it back into your face to fill in wrinkles. To my knowledge, no other culture places as much emphasis on youth and beauty as the United States. In the US, beauty is achieved through looking young and youthful. But if aging is the natural course of life, why do we try so hard to fight it?

Beauty this day and age is all about youth.  Older women are constantly trying to get rid of wrinkles, age spots and dark circles in order to achieve the flawless skin of the youthful models portrayed in media.  But like the dove commercial, it is hard to see who the average woman is.  That is why it has become more common to use an average woman in promoting a product.  I found the article http://beckysperfectskin.com/?t202id=42609&t202kw=
that talks about a 45 year-old woman with two children getting rid of her wrinkles.  This woman uses RezV anti aging and Dermapril as instructed by Dr. Oz.  This woman is made to seem like the average woman, as she has two children and from an everyday neighborhood in Saint Charles, Missouri.  People feel more comfortable about a product when an “average” woman uses a product and claims that it works.  It seems achievable to get that flawless skin.