DOVE

I think that the 'Black Box" comment is very interesting.  How the theaters are trying to make people focus on just the film but yet they sell distractions.  They are working against each other.  This kind of reminds me of DOVE and their commercials.  We talked about how Dove is trying to sell beauty but while doing so they point out the women's faults.  I started looking on youtube for more commercials, and I found this commercial that was banned by the United States because it showed too much skin.

They are selling Pro Age Cream. I looked up what exactly that meant and what it is http://www.drugstore.com/qxp165708_333181_sespider/dove_pro_age/cream_oil_lotion.htm , A cream for dry skin. It seems that the only difference between Aging Cream and Pro Age Cream is the name.

Dove Changed the name of there product to seem less profiling to there older consumers. But in the commercial they are saying the reason is that if they did not change the name of the product then the models would not be able to be used to sell there product because they are too old.