the "Wow" Fasination

I completely agree with Caitlin, I am ashamed to say it, but if I see someone like Penelope Cruz using some type of beauty product I want to have it with some outlandish fascination that I will put it on and look like her. I have to wonder though that if advertisers used real people (not people like Dove is trying to use) but real people that you would interact with in their ads if people would feel this unnecessary burden to look/act/be a certain way. I also wonder if that would affect sales, but what would happen if advertisements did use this method? Do you think there would be a difference in self-esteem, especially in teenagers? Or do you think the economy would be better because there wouldn’t be that “wow” factor in the models and that desire and belief of I must have it! may not be there.