COMM121: Introduction to Mass Communications

Welcome to the Spring 2009 edition of Intro to Mass Communications.  Here is a link to your course wiki page.  Remember that you need to log in to post to either the wiki or the blog!

Sunday, March 15, 2009

Levi's Jeans

I found your progressive commercial very interesting. I liked it because it was subtle while this levi’s commercial is not. I found it on YouTube and I had never seen it before even though I had seen its strait version. . This is a commercial of “progressive”. The note on you tube said that levi made two endings. They made the commercial ending with two gentlemen because they wanted to try something out of the ordinary. They wanted to embrace a different community. The commercial that I actually saw on T.V. which I am assuming is the one that they untimely decided to go with was the exact same commercial but with a female. Here it is: . My question is “Why did they back out of their original idea? Is society still that naïve that a simple jean commercial can’t express an idea in a commercial. Then on the other hand why does a jean commercial feel the need to place that kind of message in their commercial. Are they trying to sell a life style, maybe that’s why they decided to change the commercial. Maybe they were afraid of what it would do to their sales, in which case just brings us back to the same old everything is money game. Maybe the commercial was just trying to be different in saying Levi’s jeans make you look sexy.

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