REAL MEN OF GENIUS

Ok so we have talked about Budwieser and their strategy to sell "REAL Beer" . I am sure that everyone has heard the "Real Men of genius commercials on the radio trying to relate to men who do the jobs that no one else thinks of. Of course they do this is a comedic way. Here is a clip of one their Real men of Genius commercials.http://www.youtube.com/watch?v=d9Rm5SEmaKs . And here are some more just for fun. http://www.youtube.com/watch?v=ETrWZsYYJOQ. Their goal is to relate to the everyday guy. I found it interesting that most alcohol commercials only try to relate and entice men.