COMM121: Introduction to Mass Communications

Welcome to the Spring 2009 edition of Intro to Mass Communications.  Here is a link to your course wiki page.  Remember that you need to log in to post to either the wiki or the blog!

Thursday, January 29, 2009

Controversy = Money

While I haven't finished reading this chapter what Jenna had said about the mazda commercial made me think.  Whether woman are being objectified are not is not the issue, in my opinion.  Because this wasn't just a car commercial but something that got peopled excited, angry, or simply curious.  By causing controversy Mazda has produced more press for themselves than if they would have just showed the car driving on winding roads.  

This immediately brought my attention to the idea of publicity and controversy.  The latter leads to the former, ALWAYS.  The best example of this is Pink, her husband (whom she is separated from), the video for 'So What', and her new album funhouse.  

Here's the timeline, roughly:

Feb. 2008 - Pink and Carey Hart separate.  It's big news in Hollywood when there is a break-up and this one had people talking.

Aug. 2008 - Pink releases her video for 'So What'.  Her estranged husband makes a lengthy cameo and it seems odd that an ex would stand to be publicly humiliated.
Here is the video if you haven't seen it.

Oct. 2008 - Her album Funhouse is released.

Dec08/Jan09 - New years Eve a picture is taken of Pink and Carey Hart sharing a New Years kiss

And then this article was written on Jan, 23

Is this a coincidence? I don't believe so. When the video came out this summer I already had a hunch
that this was a massive publicity stunt. After the first People magazine for 2009 came out, and had a
picture of their New Year's kiss, I was even more convinced. And after the article from news24.com
there isn't a doubt in my mind.
I'm not saying there is anything wrong with this type of advertisement. In fact I think its genius. The more
that people have to talk about something(good or bad), the more people will be talking about it! And
the best form of advertisement is word of mouth.

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